Saara Viitanen
Head of Growth Marketing – Business OperationsGrowth Marketing is a data-driven marketing team focused on growing and retaining Voi’s rider base - while serving as a key insight engine for the broader business. Sitting at the intersection of marketing, product, pricing, and rider experience, we turn behavioural data and user research into experiments, campaigns, and growth strategies that scale. From launching new channels to optimising creative workflows and informing product journeys, we make sure the voice of the rider is embedded across everything we do - including how the Voi brand shows up in the world.
Our goal: To grow and retain a healthy, high-value rider base - by building insight-led, scalable marketing that improves user journeys and drives long-term impact across markets. We act as a central hub for actionable rider insights, helping the organisation deeply understand user needs. The team also prioritises marketing efforts and sets brand direction - including the development of core messaging and direction of creatives - ensuring our communications are consistent, compelling, and grounded in data.
We offer: A fast-paced, insight-led environment where marketing, data, and creative thinking come together to drive growth. We work across CRM, website, app store, and offline and on-vehicle media - collaborating closely with product, pricing, and local markets to shape how millions of riders discover, experience, and perceive Voi. Expect autonomy, impact, and the opportunity to scale ideas that matter.
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About Voi Technology
Since 2018, Voi has been on a mission to create safe, sustainable and reliable micromobility for everyone. Today we are the leading shared micromobility operator in Europe, with HQ in Stockholm (Sweden), operating 150,000+ vehicles in 110+ towns and cities across 12 countries, serving 8+ million riders with over 400+ MILLION rides to date, and we have no intention of stopping here! We believe that micromobility will play a central role in changing how people move in our towns and cities in the future and want to ensure that the micromobility transformation happens the right way - through real innovative technology, partnership and transparent dialogue with towns, cities and governments, and by adapting our products to the local needs. In addition to improving quality of life in cities around the world, we are contributing to the solution for climate change by making sustainable transportation options more widely available and promoting renewable energy use and circularity along our supply chain.
Diversity Matters
As a Voiager, we offer you a friendly, collaborative and fast-paced workplace where you can bring your whole self to work, regardless of gender, age, ethnicity, religion, disability or sexual orientation - and welcome applications from whoever you are, including veterans, those actively serving as a Reservist and their partners. What is most important to us is how you treat others and what skills and value you bring to our team. We believe that having a wide diversity of people with different backgrounds and perspectives within Voi is essential to our success in delivering the best user experience to our equally diverse user base. With employees from over 50 nationalities working within Voi, we believe we have made good progress but know we can still do more - therefore we discourage any photos, personal letters, or disclosure of any information that concerns other information than your professional experience.
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