
Lead by Example
We inspire through action. Take active part in the team’s work and never hesitate to roll up our sleeves

Create Clarity
We communicate goals and set the direction. Provide context, help prioritise, define responsibilities and ensure follow-up.

Take Action
We value action over inaction and promote the same in our teams

Think like an Owner
We make decisions that generate long term value for everyone, cities, riders and colleagues alike. Act with the company’s best interest in mind, not just our own teams

Set the Bar High
We expect and deliver high quality results and strive to continuously develop our teams

Build Trust
We dare to show vulnerability. Listen to the team, understand their needs and motivation. Create a safe space that fosters and enables growth

Promote Collaboration
We expect and deliver high quality results and strive to continuously develop our teams