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Voi Technology career site
Picture of Klara Fock

#EmployeeVoices - Senior Product Designer

Let’s kick off this Thursday by getting to know our Senior Product Designer, Sofia Boberg! Discover what her role entails, the exciting challenges she faces in product design, and even her impressive rowing skills. Let's tune in! 

🎤 What do you do as a product designer?

As a product designer, I focus on creating seamless, intuitive experiences for our users. I design visuals for the Voi app and work to enhance both the app’s functionality and the overall experience of riding our e-scooters and e-bikes.

🎤 What is the most challenging part of your role?

Micromobility is a rapidly evolving field with endless possibilities. The biggest challenge is finding enough time to explore all the exciting opportunities and ideas I’d love to dive deeper into.

🎤 What are the most rewarding aspects of your work?

I’m passionate about the intersection of digital design and the physical world. Seeing people use our products daily is incredibly rewarding, knowing that our work genuinely improves their lives.

🎤 We’ve heard you’re a pro at rowing – how did that come about?

My first job required me to row to the mainland every morning, as I lived on an island. By 5:45 AM, I was out on the water, getting my day started with a solid workout!

🎤 Any advice for aspiring designers?

Go for it! Being a product designer combines creativity with problem-solving. It’s all about understanding how people, business goals, and technology intersect. If that excites you, this career could be the perfect fit!

Klara

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About Voi Technology

Since 2018, Voi has been on a mission to create safe, sustainable and reliable micromobility for everyone. Today we are the leading shared micromobility operator in Europe, with HQ in Stockholm (Sweden), operating 100,000+ vehicles in 100+ towns and cities across 12 countries, serving 7+ million riders with over 300+ MILLION rides to date, and we have no intention of stopping here! We believe that micromobility will play a central role in changing how people move in our towns and cities in the future and want to ensure that the micromobility transformation happens the right way - through real innovative technology, partnership and transparent dialogue with towns, cities and governments, and by adapting our products to the local needs. In addition to improving quality of life in cities around the world, we are contributing to the solution for climate change by making sustainable transportation options more widely available and promoting renewable energy use and circularity along our supply chain.

Diversity Matters

As a Voiager, we offer you a friendly and fast-paced workplace where you can bring your whole self to work, regardless of gender, age, ethnicity, religion, disability or sexual orientation - and welcome applications from whoever you are, including veterans, those actively serving as a Reservist and their partners. What is most important to us is how you treat others and what skills and value you bring to our team. We believe that having a wide diversity of people with different backgrounds and perspectives within Voi is essential to our success in delivering the best user experience to our equally diverse user base. With employees from over 50 nationalities working within Voi, we believe we have made good progress but know we can still do more - therefore we discourage any photos, personal letters, or disclosure of any information that concerns other information than your professional experience.

Already working at Voi Technology?

Let’s recruit together and find your next colleague.

@voiapp.io