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Master thesis: Designing to bridge the gender gap in micromobility

How can micromobility operators boost inclusivity for women riders?

  • The gender disparity in micromobility can be attributed to multiple factors, including accessibility, cost, and perceived safety concerns. Designing for inclusivity, particularly by addressing the needs of women, is crucial for micromobility operators looking to expand their user base.

    Sofia Boberg

    Senior Product Designer

The thesis

In this thesis the student will be mentored by our Senior Product Designer, Sofia Boberg. Micromobility is rapidly reshaping urban transportation, offering a sustainable and convenient alternative to traditional modes of transport. Yet, despite its increasing popularity, a notable gender gap persists, with men vastly outnumbering women among users of e-scooters, e-bikes, and other micromobility options.Designing for inclusivity, particularly by addressing the needs of women, is crucial for micromobility operators looking to expand their user base.

YOUR MISSION 

This project aims to investigate how micromobility operators in Europe can effectively bridge the gender gap. You will explore the existing barriers that hinder women from adopting e-scooters and e-bikes, focusing on aspects such as safety, accessibility, and affordability.

By the end of the thesis project, we would expect a successful students to

  • Identify and evaluate the current design barriers that prevent women from adopting micromobility in Europe.
  • Propose innovative, user-centered strategies and solutions that enhance the overall experience for women riders and drive greater engagement

      STUDENT PROFILE 

      The student will be embedded in our design team. We are looking for students that have:

      • Ability to work independently
      • A curious mindset and interest in creating user-centered solutions that enhance accessibility
      • Experience from coursework and projects in user experience design
      • Experience from coursework and projects in data analysis and/or statistical analysis

      About Voi Technology

      Since 2018, Voi has been on a mission to create safe, sustainable and reliable micromobility for everyone. Today we are the leading shared micromobility operator in Europe, with HQ in Stockholm (Sweden), operating 100,000+ vehicles in 100+ towns and cities across 12 countries, serving 7+ million riders with over 300+ MILLION rides to date, and we have no intention of stopping here! We believe that micromobility will play a central role in changing how people move in our towns and cities in the future and want to ensure that the micromobility transformation happens the right way - through real innovative technology, partnership and transparent dialogue with towns, cities and governments, and by adapting our products to the local needs. In addition to improving quality of life in cities around the world, we are contributing to the solution for climate change by making sustainable transportation options more widely available and promoting renewable energy use and circularity along our supply chain.

      Diversity Matters

      As a Voiager, we offer you a friendly, collaborative and fast-paced workplace where you can bring your whole self to work, regardless of gender, age, ethnicity, religion, disability or sexual orientation - and welcome applications from whoever you are, including veterans, those actively serving as a Reservist and their partners. What is most important to us is how you treat others and what skills and value you bring to our team. We believe that having a wide diversity of people with different backgrounds and perspectives within Voi is essential to our success in delivering the best user experience to our equally diverse user base. With employees from over 50 nationalities working within Voi, we believe we have made good progress but know we can still do more - therefore we discourage any photos, personal letters, or disclosure of any information that concerns other information than your professional experience.

      Already working at Voi Technology?

      Let’s recruit together and find your next colleague.

      @voiapp.io