Director of Design & Research
YOUR MISSION AT VOI
As Director of Design & Research, you will lead Voi’s global user experience design and qualitative research across all digital and physical touchpoints—from our rider and operations products to vehicles and accessories. You’ll shape the vision, strategy, and execution of a cohesive Voi experience, grounded in deep customer insight and aligned with our business goals.
You’ll be managing and supporting a team of seven product designers, championing user-centred thinking, advancing research maturity, and ensuring design excellence at every interaction. This will include:
- Setting the global design and research vision for Voi across digital products, vehicles, and physical touchpoints, ensuring quality, consistency and tangible impact.
- Building, developing, and retaining a high-performing team with a culture of collaboration, creativity, accountability and psychological safety.
- Ensuring seamless integration of the digital and physical experience with Voi, delivering a cohesive end to end journey for riders, operating staff and cities.
- Leading the growth and maturity of Voi’s qualitative user research practice, embedding it into decision-making across product, operations, and business.
- Supporting new business lines with a tailored design and research approach to ensure success from early-stage concept to market launch.
- Overseeing the evolution of Voi’s design system, tools, and processes to support rapid, high-quality delivery across teams.
- Acting as a thought leader on the future of micromobility experience design, staying ahead of industry trends and emerging user needs.
WHAT YOU NEED TO EMBARK
We are looking for a collaborative and innovative design leader who thrives in a fast-paced, cross-functional environment. You are passionate about user-centered design, skilled at partnering with diverse stakeholders, and take full ownership of driving impact across the organisation. We believe the right person has:
- 5+ years of experience in technology oriented design leadership roles, spanning digital product design, qualitative research. Experience of hardware or industrial design is a plus.
- Proven experience from building and managing high performing teams.
- Deep understanding of design and research methods, from exploratory research to usability testing.
- Proven ability to influence and drive collaboration across complex, cross-functional environments.
- Strong business acumen and experience aligning design with measurable commercial outcomes.
- Ability to self-serve data and do basic quantitative analytics.
- Demonstrated product and design sense, with a proven ability to develop valuable hypotheses.
- Ability to shift between strategy, leadership and working hands-on when needed.
- Experience from both software and hardware development lifecycles is a plus.
WHY VOI?
Working at Voi is more than just a job; Our People Promise includes a personal voyage where you will grow as a professional and be a part of a team and culture that builds something meaningful for society. In addition to this you’ll have the opportunity to:
- Join Europe’s #1 micromobility operator and one of the fastest growing scaleups.
- Get “skin in the game” through our employee options program and have a direct impact on Voi’s global user experience.
- Collaborate with inspiring, motivated and fun colleagues working towards a common goal.
- Join the micromobility-revolution and be a part of creating sustainable cities made for living, free from noise and pollution.
- Business area
- Research & Development
- Locations
- Stockholm
- Remote status
- Hybrid

Stockholm
About Voi Technology
Since 2018, Voi has been on a mission to create safe, sustainable and reliable micromobility for everyone. Today we are the leading shared micromobility operator in Europe, with HQ in Stockholm (Sweden), operating 150,000+ vehicles in 110+ towns and cities across 13 countries, serving 8+ million riders with over 375+ MILLION rides to date, and we have no intention of stopping here! We believe that micromobility will play a central role in changing how people move in our towns and cities in the future and want to ensure that the micromobility transformation happens the right way - through real innovative technology, partnership and transparent dialogue with towns, cities and governments, and by adapting our products to the local needs. In addition to improving quality of life in cities around the world, we are contributing to the solution for climate change by making sustainable transportation options more widely available and promoting renewable energy use and circularity along our supply chain.
Diversity Matters
As a Voiager, we offer you a friendly, collaborative and fast-paced workplace where you can bring your whole self to work, regardless of gender, age, ethnicity, religion, disability or sexual orientation - and welcome applications from whoever you are, including veterans, those actively serving as a Reservist and their partners. What is most important to us is how you treat others and what skills and value you bring to our team. We believe that having a wide diversity of people with different backgrounds and perspectives within Voi is essential to our success in delivering the best user experience to our equally diverse user base. With employees from over 50 nationalities working within Voi, we believe we have made good progress but know we can still do more - therefore we discourage any photos, personal letters, or disclosure of any information that concerns other information than your professional experience.
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